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Blu-ray vs HD-DVD - The Lowdown on the Warring FormatsThe current aim of blu-ray and HD-DVD is to get as much public support quickly as ultimately it is the consumer who will decide which format comes out on top. With the unification talks failing it is up to you to make the decision of which format to adopt. To help you with this tough decision is the lowdown on how each format matches below. History The blu-ray format’s head companies are Sony and Philips with Toshiba and Hitachi heading up the HD-DVD format. This situation isn’t the first time where these two sides have gone at each other with opposing formats. The DVD format was born from the co-operation of the Multimedia Compact Disc from Sony/Philips (MMCD) and the Super Density Disc (SD) from Toshiba. Though it ended well for the consumer with the DVD format being widely adopted and becoming the new standard, it was Toshiba’s camp who came out on top in regards to royalties. This led to the work on new formats by both sides with Sony aiming to regain some of its lost market. The two projects though had been in production but not really going anywhere at the time. Sony’s Professional Disc for Data (PDD) became the blu-ray format while Toshiba’s Advanced Optical Disc becoming HD-DVD. This leads us back to the original situation where there are two competing formats with a unification looking a lot less likely. Technical Both blu-ray and HD-DVD use a wavelength of 405nm however the smaller track pitch on blu-ray (see Blu-ray Disc) allows more information to be squeezed on and so gives the larger capacity. However it is the differing track pitch that makes these two formats incompatible. The surface layer of the two is different also as HD-DVD uses a 0.6mm layer similar to DVD whereas blu-ray uses a 0.1mm clear plastic layer. This difference is the main reason why costs are higher with blu-ray. Costly production methods are needed to be able to make the discs and a hard coating must be applied to make the discs suitably resilient to dust and fingerprints. Capacity Blu-ray currently offers discs in 25gb for single layer and 50gb for dual layer. However TDK has started work on a 200gb disc which is 6x33gb layers. HD-DVD comes in 15gb for the single layer and 30gb for the dual layer. Best tests so far have achieved 45gb but 60gb is the theoretical limit. This shows that the maximum for HD-DVD is only 10gb more than what blu-ray can already offer. Codecs Both formats use the same codecs to play video as they are both able to play standard and high-definition. This means that MPEG-2, Microsoft Video Codec 1 (aka VC1, WMV HD, etc.) and H.264 / MPEG-4 AVC are all supported on both formats. Security Both blu-ray and HD-DVD have to make use of HDCP encrypted output and the Advanced Access Content System (AACS). Both HDCP and AACS are mandatory for any discs with HD video. Blu-ray also incorporates ROM-Mark watermarking technology and BD dynamic crypto which generates special keys for batches of discs. HD-DVD uses a similar system in the Volume Identifying technology. Support Both formats are heavily supported in both the Consumer Electronics (CE) and Information Technology (IT) industries. However blu-ray has a better portion of the big name movie and game studios supporting it which is essential for there to be a ready amount of content at launch. See below for the list of Supporting studios: Blu-ray 20th Century Fox HD-DVD Buena Vista Home Entertainment
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MarketWatch (press release)
For example, new customers get a $25 Best Buy gift card for making three bill payments with M&T Bank's Web Bill Pay within one month of opening a new ...

Forbes (blog)
Suite101.com
The Credit CARD Act of 2009 regulates bank credit and gift cards – many of which carry the Visa, MasterCard, or American Express imprints. ...
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MarketWatch (press release)
Families using the coupon also will receive a $20 Rite Aid gift card with each transfer, good at any of its nearly 4800 stores in 31 states and the District ...
Great Falls Tribune
The new federal rules designed to protect consumers who use gift cards bolster Montana's already strong laws and close some existing loopholes, said Montana ...

CNET
FOXNews
The $15 Facebook Credits gift card was created exclusively for Target. Target will soon sell gift cards for Facebook credits, letting consumers spend real ...
Facebook pops up in Target with gift cards for virtual goods
Target Stores to Sell Facebook Gift Cards Sep 5--Expanding Market Share, Zynga
Facebook gift cards coming to Target

Extra TV
Extra TV
STK is giving three "Extra" friends a $200 gift card that can be used at their LA, NYC or Miami locations. Enter the secret word from Tuesday's show for ...
Hilltop Views
Texenza refused to pay commission because they believe a gift card is not a sale until it is redeemed. The battle went to court, and St. Edward's won. ...
Telecompaper (subscription)
Digital virtual gift card company Giftango has introduced a mobile developer's toolkit for the virtual gift card industry. The Giftango platform will allow ...

Forbes (blog)
Wall Street Journal
The regulations, which are part of the Credit Card Act, apply to retail gift cards for individual stores as well as cards with a ...
Final phase-ins now in effecton laws for credit, gift cards
Final phase of federal law restricting credit card fees, interest rates begins
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TechCrunch
There is no shortage of gift card marketplaces on the web, with startups like Cardpool, Gift Card Rescue, and Plastic Jungle all promising to rescue your ...